ONLINE MARKETING
For all organizations of all types and sizes, it's become increasingly important to be proactive in getting your information and messaging out to your online audience.
Just like you, people are much more likely to do their research online before making decisions. You want to reach out to them before, during and after their research. Technivista's award-winning methodology has three main phases:
- Identify your online goals
- Develop a comprehensive digital strategy
- Perform advanced analytics
- Review and update
It's focused, effective and constantly evolving.
Take your online marketing to the highest possible level.
Use All the Tools in the Toolbox
Find. Attract. Impress. ENGAGE.
Every organization's online marketing efforts can consist of using multiple channels:
- Your Website
- Emails
- Social Media
- Search Engines
- Influencers
- Affiliates
- Online press releases
- Newsletters
The trick is to balance and coordinate your efforts so you can maximize your overall effectiveness.
Smooth Captivation
Right AUDIENCES
Right MESSAGES
Right TIMES
Today's best online marketing approaches are both science and art. The underlying processes are sophisticated, coordinated and continuously evolving.
Technivista's systems give you confidence about succeeding.
Work Your World
Leverage all the INTELLIGENCE
With so much data available these days, you need to see, understand and act upon the most relevant and valuable information.
Technivista helps elevate your capabilities and change the analytics game so your organization can thrive online with your audiences -- both new and existing.
It's all within your reach.
Do you want the DETAILS?
Here's Technivista's Checklist for Website Projects
General Strategies
Driving Forces:
✅ Online hub of overall mission
✅ More dynamic marketing & recruiting
✅ Rapid information availability
✅ Automating processes
✅ Innovative use by target markets
✅ Enhanced image & prestige
✅ Integration with social media
✅ Quality of services (QoS) support
✅ E-commerce capabilities
✅ Timeliness of Launch & Updates
Comparison to Peers & Competitors
Factors:
✅ Design quality
✅ Feature set
✅ Content quality
✅ Interactive opportunities
✅ User Experience (UX) quality
✅ E-commerce performance
✅ Customer Relationship Mgmt
✅ Quality of services (QoS) support
✅ Online delivery of services/goods
✅ SEO & SEM performance
Future Uses, Goals & Tech
Issues:
✅ Projected audiences
✅ Direction of user tech
✅ Speed of network & devices
✅ Multimedia options
✅ E-commerce capabilities
✅ Speed of news & content updates
✅ Publishing (Self, automated, user)
✅ Security requirements
✅ Advanced analytics
✅ Multi-channel communication
Overall Web Best Practices
Characteristics:
✅ SIte functionality
✅ Design & navigation
✅ Scroll/Time/Clicks to action
✅ Site traffic patterns
✅ Technical front-end & backend
✅ Cost of development & support
✅ Return on Investment (ROI)
✅ Privacy & legal standards
✅ Accessibility compliance
✅ Cross-platform compatibility
Aesthetics & UX
Considerations:
✅ Graphic design elements
✅ Audience taste & preferences
✅ Page layout & use of space
✅ Use of colors & font styles
✅ Psychological appeal
✅ Intuitive flow & site paths
✅ Quality & use of images
✅ Ease of reaching desired info
✅ Relevant language words & level
✅ Consistent use of design elements
Branding and Identity Support
Elements:
✅ Official identity prominence
✅ Logos, graphics, fonts, sounds
✅ Slogans, taglines, keywords
✅ Visual messaging reinforcement
✅ Social media integration
✅ Up-to-date, uniform content
✅ Coordination with other channels
✅ Clear, current statements
✅ Prioritization of immediate news
✅ Ease of changes to elements
Concepts & Prototypes
Items:
✅ Home page designs
✅ Key page designs
✅ Working mockups
✅ Project website
✅ Centralized project plan
✅ Daily status communications
✅ Focus group reviews
✅ Peer/competitor scorecard
✅ Ongoing usability analysis
✅ Demographics alignment
Tech Requirements
Characteristics:
✅ Hosting
✅ Content delivery network
✅ Speed & response goals
✅ Integration with e-commerce
✅ Security systems
✅ Databases & data systems
✅ Support systems & personnel
✅ User devices & platforms
✅ SEO & SEM systems
✅ Cost considerations
Contact us now to get your questions answered
Together, we'll get you where you want to go...and beyond